About this prototype
This is a concept prototype built to demonstrate how an AI-assisted media planning tool could work for Media Agency Group. Every inventory record, price, availability flag, audience figure, reach estimate and projection shown in the app is labelled Demonstration data and generated locally. Nothing here is bookable and no external service is contacted.
The planner uses deterministic prototype logic rather than a live AI model, so the same brief always produces the same campaign — useful for demonstrations and internal review.
Demonstration data in this build
- Outdoor sites
- 35
- Radio stations
- 4
- Taxi markets
- 5
- Transit & digital records
- 11
- Coverage
- Greater Manchester, Cheshire, Merseyside
- Data source
- Locally seeded demonstration records
Simulated in this prototype
- Campaign planning conversation and understanding score
- Inventory matching, scoring and recommended media schedule
- Budget allocation, reach, impressions and frequency projections
- Generated campaign strategy and internal sales brief
- Lead scoring and pipeline stages
Deliberately not included
- Live supplier availability or booking APIs
- Payments, invoicing or media purchasing
- Client accounts, sign-in or user permissions
- CRM synchronisation and email delivery
- Verified audience measurement data
What a production build would connect to
- Supplier inventory and availability feeds for outdoor, radio, taxi and transit
- Audience and mobility datasets for verified reach and frequency modelling
- A large language model for brief interpretation, strategy writing and sales briefs
- CRM integration so leads, briefs and proposals flow into the sales team's pipeline
- Proposal export and e-signature for client-facing documents