MAG Media Intelligence
Concept Prototype
Concept prototype · Demonstration data

Build smarter media campaigns in minutes.

Describe your business, audience and budget. Our AI media planner analyses the brief, identifies relevant media opportunities and builds a tailored campaign across outdoor, radio, taxis and more.

35
OOH sites
4
Radio regions
5
Taxi markets
Live campaign view — Cheshire
Demonstration data
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Campaign budget
£20,000
Digital OOH£7,600
Radio£4,500
Taxi£4,250
Digital / Retargeting£2,150
Estimated reach
1,204,000
4.5x average frequency
Billboard pinsRadio coverageTaxi inventory

How the planner works

Five steps from a plain-English brief to a costed cross-media campaign and a qualified internal sales brief.

01

Understand the client

The planner interprets the business, product, customer value and objective from a plain-English brief.

02

Analyse the geography

Target towns, counties, postcodes and radius are converted into a weighted media catchment.

03

Match the media

Every site, station and taxi market is scored for geography, audience, objective and value.

04

Build the campaign

Budget is allocated across channels with reach, frequency and impression modelling.

05

Prepare the salesperson

An internal sales intelligence brief arrives before the first phone call is made.

Media categories

Prototype inventory spans eight channels, ready to be replaced by live supplier feeds.

Demonstration data
Digital OOH
Static OOH
Radio
Taxi
Bus
Rail
Airport
Digital